The Healthy Skin Project is a body of work which aims to emphasise beautiful, healthy & natural skin, with a focus on quality skin care products. It was a collaboration between two creatives who take the task of showcasing natural beauty and authenticity seriously. 

Working in this way ensured that the final result was relatable and obtainable to its audience, who are presented with a variety of faces and skin types, while still conveying a message of quality and luxury of the products. 

This project acts as the scaffolding for a bigger future project that is yet to be discovered. It is adaptable to any brand that aims to emphasise self-care, and quality ingredients that illuminate one's natural beauty as opposed to trying to fix any flaws.

The project was shot by Carla Meyer-Kleynhans, with all grooming (makeup, skin care and hair) by Roxanne Van der Watt, and creative direction by both Carla and Roxanne.

Carla explains, “With each step of the project, we aimed to communicate the natural and authentic - advertising the skin-care product in a very classic way, while still ensuring that each element - the makeup, the ingredients on the skin, the lighting, and even the post production - all lived up to our vision of natural and authentic.”